Litmus: Understanding Responsive and Hybrid Email Design

Litmus just released a new interesting post:

Now that Apple’s Mail Privacy Protection dominates reading environments, email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must. It’s a great way to guarantee a good experience for your subscribers everywhere, no matter where or how subscribers interact with your emails. Responsive or hybrid email design makes all the difference! But what’s the difference between hybrid and responsive email design, why are the methods important, and which should you choose? Read on to understand which design strategy is best for your campaigns. What is hybrid email design? Hybrid email designs adapt to device sizes without using media queries and breakpoints, which apply styles based on conditions like screen width. Since some email clients strip or ignore media queries, hybrid design helps you create a mobile-friendly experience

Read the original here: Understanding Responsive and Hybrid Email Design