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Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022—the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce Morgan Matthews – Head of People and Finance Jenny Hoffman – Creative Strategy, NA Lead, Spotify Karelle Gordon – Marketing Director, Education, Fortune Media This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions. Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. The best part? You can attend from anywhere. This year’s event is fully virtual—and, for the first time, includes a free ticket option. Without further ado, allow us to introduce you to our keynotes. Litmus Live 2022:
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long. One that can include tapping into personalized messages with perfectly selected gift ideas, segmentation to reach those abandoned carts, reminding people to purchase, or to help raise charity dollars before the year’s end. With inboxes being so crowded during this season, it might be beneficial to not concentrate your email marketing efforts around the holidays. Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails. Instead, you could use this time to generate brand recognition and loyalty among your subscribers with more genuine email messaging. For many businesses
What is a broken email? Marketers love email for it’s reliability, effectiveness, and maybe most importantly it’s high return on investment (ROI). But email support can change suddenly with email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. What may look fine in Apple Mail can become a nightmare in Outlook or Gmail. On top of that, inbox versions, app updates, and browser changes can impact how an email looks. What looked perfect today might be broken tomorrow. The first step in designing on a deadline is preparing for the worst. Have safeguards built into your templates to cover any major problems you may encounter. —Logan Baird, Emma We’ve compiled some common email errors you might find, and how to incorporate safeguards into your next email campaign so you no longer have to say “my email is broken”. Generally, it comes down
This piece originally appeared in TechCrunch Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend was already starting. The pandemic merely accelerated it. In fact, by 2025, global ecommerce will generate over $7 trillion, contributing to over 24% of total global retail shares. What does that double-digit growth mean for retailers? That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. These connections grow awareness and increase the bottom line. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. There’s no magic solution for personalizing individual shopper or subscriber experiences. What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages. According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. So how can you get in on this action? In this blog post, we’ll cover: What a GIF is The benefits (with inspiring examples) The downsides of animated GIFs How to make animated GIFs with Adobe Animate Animated GIF best practices Email client support and load times What is an animated GIF? GIF, which stands for Graphics Interchange Format
If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox? While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? Litmus Spam Testing scans your emails against 25+ different tests, identifying any issues that could prevent you from landing in the inbox. Best of all, it
Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent. And when we asked the email community surveyed as part of our 2021 State of Email report, 79% of respondents ranked email as their top three most impactful marketing channels. So how can you get the most out of your email marketing to keep subscribers engaged and converting–while simultaneously collecting the data that will help you continually refine your approach? We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. In our chapter, you’ll learn our suggestions for establishing an email marketing game plan that shows ways to tap
Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They allow subscribers to read the key elements of your emails quickly and easily. They are a great way to set apart important information from the rest of the email. As so often in email design, something that sounds as simple as adding a bulleted list actually can turn out to be a bit more difficult than you first thought. Email clients can render bullet points in very different ways, encouraging some email builders to avoid them altogether or use tables to force them into order, making it hard for subscribers using screen readers. So, if you’re looking to add bullet points to your emails without forsaking accessibility, then keep reading… Using list tags for HTML bulleted lists Here at Litmus we use list tags when we code HTML
What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. Before we jump in, we’ve got an update. We’ve added detection for the following nine email clients: Orange.fr QQ Mail Bell Mail 163 Mail Naver Videotron Webmail Xfinity Outlook Web Access BT Internet We’re excited to add these webmail clients to Litmus Email Analytics, and will continue to measure their impact with email client market share. If you use Litmus Email Analytics, you may have noticed these email clients last month in your Email Analytics reports under “web version.” For more on what “web version” means, visit our Help Center. Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple
Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. The fact is, your data impacts whether (and how well) you can personalize emails, the extent to which your subscribers engage with your messages, and whether they receive them in their inbox at all. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition. It requires discipline, governance, and proactivity with teams (and vendors) across your organization. We recently picked the brains of experts from Klaviyo, Simon Data, and Litmus Personalize powered by Kickdynamic for their best practices, tips and insights on all things data hygiene, and how to apply it for impactful email personalization. Read on for some of their top tips—or watch the full webinar on-demand here. What is data hygiene? In