Litmus
We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). That means you can share your best ideas about all things email, straight from the comfort of your home or office! What topics will Litmus Live 2022 speakers cover? The theme of Litmus Live 2022 is Email, Elevated—and we’ll be talking about ALL the things taking email to the next level. Litmus Live workshops and sessions are so valuable that 96% of attendees said they’d attend Litmus Live again, and 99% would recommend Litmus Live. We at Litmus know our email community is full of the talent that will garner that same response this year! Litmus Live presenters come from every facet of email marketing—including email designers
Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind? However, mistakes happen to the best of us—brands big and small. But like most problems, how you recover is what people remember. The last thing a brand wants to do is create negative attention and send unsubscribe rates on an upward trajectory. We have outlined some common email personalization mistakes to watch out for, and ways to turn errors into opportunities. The dreaded first name fail Addressing customers by their first name immediately builds a connection. It resonates immediately. One study suggests that first name personalization increases unique open rates by 29% and unique click-through rates by 41%. A subscriber receiving an email addressed to the wrong name can be awkward, and/or creates
What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. With that, the top 3 most popular email clients for May 2022 are Apple, Gmail, and Outlook. Here’s the top 10: Apple: 58.0% Gmail: 28.1% Outlook: 4.2% Yahoo Mail: 3.1% Google Android: 1.9% Outlook.com: 1.0% Samsung Mail:
You may have noticed we got creative with animation and interactivity in our May newsletter in hopes of increasing engagement by providing some surprise and delight in the inbox. And bonus, it was fun! Fun to design, code, and play with. This advanced CSS animation is supported mostly in Apple Mail, so we make sure to provide a version that works in other email clients where less CSS animation is supported. And fallbacks where no CSS animation is supported. So how’d we do it? I’m so glad you asked. Building the animation We start by building the most advanced version: the flip card version. Building a flip card for the web is relatively simple and doesn’t require any advanced CSS animation. But of course, this is email so we’ve got to do a bit of fun alterations to make it work since not everything is supported. First, we create containers…
The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP). The Litmus engineering team was testing how MPP in email marketing would work—and how it would impact different programs and metrics—before its release. Now more than eight months after the fact, we’re still watching it closely. The best part? We now have some answers about MPP that we think every email marketer will find helpful. Claim your copy of our latest ebook “MPP and Email Marketing: Your 5 Step Response Guide.” You’ll learn what we know about MPP’s impact in email marketing—and our recommendations for how…
Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. And as for younger generations, they still like receiving messages in their inbox as well with 73% of millennials preferring email communication from businesses. The power of the inbox is real and should not be undervalued. As personalization improves, privacy regulations tighten, ROI is scrutinized, and consumers’ expectations for brand communication grows, there are added complexities to email. It’s unrealistic for marketers to be able to consider all of this with every send, and honestly, who wants to? Combining your email content with an all-in-one email marketing solution saves you headaches of considering each detail and enables email to be your most effective and efficient channel, giving customers what they want—every time you hit send on a campaign. Why a dedicated email…
When it comes to creating great email campaigns, every minute matters. Our integrations help email marketers save time and streamline their workflow. With Litmus’ Salesforce Marketing Cloud (SFMC) integrations, you can test personalized, dynamic content as you build within Email Studio and easily analyze campaign performance—creating more effective emails, faster. “With the Litmus Salesforce Marketing Cloud integration, we’ve cut our email QA time by over 50%, giving us time to focus our efforts on segmentation and other strategic campaign development opportunities.” — Adam MacDonald, Director of Campaign Management, DEG, Linked by Isobar Learn more → Let’s take a look at the integrations we offer with Salesforce Marketing Cloud (SFMC): Test emails directly in SFMC Email Studio Get powerful, holistic insights with Litmus Integrated Insights Sync your SFMC code with Litmus ESP Sync Test as you build with Litmus Extension How does Litmus integrate with SFMC? By combining the power of…
Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. And as for younger generations, they still like receiving messages in their inbox as well with 73% of millennials preferring email communication from businesses. The power of the inbox is real and should not be undervalued. As personalization improves, privacy regulations tighten, ROI is scrutinized, and consumers’ expectations for brand communication grows, there are added complexities to email. It’s unrealistic for marketers to be able to consider all of this with every send, and honestly, who wants to? Combining your email content with an all-in-one email marketing platform saves you headaches of considering each detail and enables email to be your most effective and efficient channel, giving customers what they want—every time you hit send on a campaign. Why a dedicated email…
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos, animated GIFs, surveys, polls, and more. What are interactive emails? Reasons why interactive emails work Types of interactive emails Opportunities and challenges with interactive emails What are interactive emails? Interactive emails contain elements that creatively capture the attention of subscribers and illicit interaction and engagement within an email without sending subscribers to a new browser window. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. The interactive functionality is added to HTML emails through a set of advanced techniques. Reasons why interactive emails work According to Martech Advisor, “interactive email content increases the rate of click-to-open by 73%.” The…
Subscribers are inundated with emails—especially as brands begin to launch their summer marketing campaigns! As email marketers, we know what goes into making email so special. So when an email catches our eye, we really like to shout about it. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization—read on to see the emails that caught our eyes this month. Surreal Seed Asana Rakuten Pretty Little Thing Hunter Carin Slater, Email Marketing Specialist Surreal Subject Line: How to eat Preview Text: It’s very complicated Carin says: The subject line got me immediately. I was like “Is it? Really?” I had to see how they followed through on that subject line. I really liked the use of the arrows and lines to draw you to keep scrolling. And the use of humor throughout the steps and spacing between steps kept…