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We’ve been busy gearing up for Litmus Live 2022 and are excited to share some major developments about what you can expect when you join the event—from anywhere—on October 25th and 26th, 2022. In addition to the keynote speakers we introduced you to, we’re thrilled to announce our agenda and all the presenters you’ll get a chance to learn from and interact with during this year’s conference. We’re proud to announce our Litmus Live 2022 presenters, and the topics they’ll cover. 9:00 AM – 9:45 AM Keynote by Morgan Matthews 9:45 AM – 10:15 AM Data Visualization without Images: AMP Email Update Presenter: Benjamin Djang Up Your Email Metrics Game with This Fun Interactive Quiz! Presenter: Jeanne Jennings 10:45 PM – 11:15 PM Keynote by Kason Morris 12:45 PM – 1:15 PM Working Towards Email Standards Presenters: Mark Robbins, Alice Li, Hussein Al Hammad Email Marketing Evolution: Shifting from a
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. We’ll return in November to look at the shifts that took place from August through October 2022. In the meantime, you can head to our email client market share site, updated on the first week of each month. Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple’s Mail Privacy Protection (MPP) hides device
If your webpage is your store, and your email is your shop window, then your call-to-action (CTA) button is your amazing window display that draws people in. Needless to say, your CTA is one of the most important parts of your email, and if it’s hard to find, hard to use, or broken in any way, your subscribers aren’t going to click! Don’t worry, though. We’re here to help make sure your CTA buttons are bulletproof and can be seen by all customers, regardless of email client or viewing preferences.. In this blog post, we will dive deeper into the methods of crafting bulletproof buttons for your subscribers to improve the user experience—and your email campaign performance. Here’s what you’ll discover: What’s a bulletproof button? Button design best practices 5 coding techniques Conditional-padding button VML button Padding button Border button Padding + border button Advanced enhancements Email client support What’s
January is always a time for reflection. The start of a new year is the perfect time to reflect on years gone by—the good and the bad—before looking to the future. This past year was one of both struggle and growth as a company and, as such, has gotten us all especially nostalgic. That’s why, in our latest Team Spotlight, we sat down with Employee #1 at Litmus: James Halliday. James is our Director of Business Development and Partnerships, and spends his time building new partnerships across the industry and helping our existing partners get the most out of Litmus. Perhaps more importantly, James’ 12 years at Litmus gives him a unique perspective on what’s changed over the years and what makes Litmus so special. Oh, and he’s got a special announcement around the 6 minute mark… Be sure to follow us on YouTube for future Team Spotlights, live streams
Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Read on to learn: What is social proof? Why use social proof in email marketing? 3 ways to use social proof in email What is social proof? Social proof is a psychological phenomenon that explains how “human beings often make choices about what to think, and what to do, based on the thoughts and actions of others.” It’s one of the six key principles underlying the science of persuasion, through the lens of social psychology. Why use social proof in email marketing? When used in email marketing, social proof can be a powerful tool. In a world where subscribers are inundated with promotional messages (the average person sees about
Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past. You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frustration) creating impactful campaigns can otherwise take. Read on for a few ways your team can use Litmus to streamline your email workflows and get the full value out of all the technology tools your teams rely on to create, review, approve and send your marketing emails. Make it easy for team members access the features they need Litmus capabilities span email design, development, email
At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition. And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. So, thank you! We appreciate all of your support and promise to continue to strive to empower marketers to send great email, every time. 2022 SaaS Awards Shortlist Litmus was shortlisted for The SaaS Awards, Best SaaS Product for Email Marketing category! The next round of finalists will be announced in August, followed by the winners in September. We are honored to be considered with other shortlisted companies which include: ChildcareCRM, Bloomreach, PerformLine, Inc., and
Summer is in full swing and email marketers are taking full advantage by dropping lots of fun, summery emails into our inboxes. From emails promoting delicious food to cocktail recipes and summer outfits, this round up of our favorite emails is sure to get anyone in the mood for a summer vacay! Diaspora Co. PrettyLittleThing Co-op Bombas Seek & Swoon Kimberly Huang, Content Marketing Specialist Diaspora Co. Subject Line: Fiery, Smoky, Delicious — Tandoori Masala is Here! Preview Text: Plus: Tadka Spoons are BACK!!! Kimberly says: The email design stood out to me here. The bullet points make it easy to scan and read, and the animated GIF kept me engaged as I scrolled through the email. Plus, the color palette stands out—it really ties into theme of the product they’re featuring. Lastly, the fire illustration they imbued throughout the design adds a touch of brand personality without competing with
We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) But if your organization hasn’t yet made it a top priority, Google’s announcement to postpone its phase out of third-party cookies in Chrome until the second half of 2024 may be a very welcome chance for you to do exactly that. Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond. What are third-party cookies? Let’s start with the basics. Third-party cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. In March 2021, Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2023.
Looking for a surefire way to inject a “work smarter, not harder” ideology into your email workflows? Allow us to introduce you to email modules! If you’re like the majority of respondents to our 2021 State of Email survey, your email volume and production demands have increased over the last year. Email modules and reusable components like snippets and partials can help streamline your workflows and increase efficiency, while allowing you the flexibility to build creative and on-brand emails that stand out in the inbox. Keep reading to find out: What is an email module? The benefits of modular email How to get started with modular design What is an email module? An email module is a reusable content block that can be put together in different combinations. The end result can be a full email, or a range of full email templates. (An email module is sometimes referred to