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Litmus: HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know
Litmus just issued a insightful write-up:
Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent. And when we asked the email community surveyed as part of our 2021 State of Email report, 79% of respondents ranked email as their top three most impactful marketing channels. So how can you get the most out of your email marketing to keep subscribers engaged and converting–while simultaneously collecting the data that will help you continually refine your approach? We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. In our chapter, you’ll learn our suggestions for establishing an email marketing game plan that shows ways to tap
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