Social Media Trends
The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting new possibilities to help your company grow better in 2022. To help you get the most of your social media strategy in the new year, I recently published findings from the HubSpot Blog’s Social Media Trends Survey, where I collected data from more than 300 B2B and B2C marketers to answer questions like: Which social media platforms are marketers currently leveraging? What type of content are marketers posting and which formats do they use most? Which platforms, content types, and formats have the best ROI? When is the best time and day of the week…
At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight. And, in the midst of so much stress and chaos, many felt more alone than ever. Which is why people turned to social media in an effort to find a sense of connection and community. Social media became a refuge — a place to post authentic, relatable content and form relationships virtually when in-person wasn’t an option. And as Lala Fevrier, Wayfair’s Senior Associate for Influencer Marketing, puts it, “When restaurants, schools, and businesses shut down, the only place left with a 24/7 open sign for communication and creativity was social media.” All of which is to say: Quarantine, and the pandemic at-large, greatly impacted social media. And those changes have permanently shifted users’ expectations and preferences when it comes to their social platforms. Here, we’ll…
In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most. But the world of social media is constantly evolving, with new features coming out every month, constant algorithm updates, and disruptive social apps changing the way we communicate. To get the most out of your social media strategy, it’s critical to keep up with these changes. The pace of social media can be intimidating. But, the great news is that with change comes opportunities for you to tap into exciting new marketing strategies and help your company grow better. To help professionals just like you, we surveyed 310 social media marketers across B2B and B2C industries in the United States to find out: Which social media platforms marketers leverage. What types of content they’re posting (and what generates the most ROI). Which formats they use.…
Over the past two years, we’ve seen a shift in the way brands promote their products or services on social media. And, as social media popularity continues to grow — we reached over 3.7 billion social media users globally in 2021 — brands aren’t just wondering how they’ll engage huge social media audiences next year. They’re also asking, “What social media trends should I expect in this constantly changing landscape?” To learn more about what brands can expect in 2022 and beyond, HubSpot’s Blog surveyed over 1,000 marketing professionals to learn which trends B2B and B2C businesses will leverage in 2022. Additionally, I spoke with social media experts and dug through HubSpot and Talkwalker’s 2022 Social Media Trends Report to uncover unique perspectives on the upcoming year. Below, I’ve compiled ten expert or research-backed trends social media marketers should watch and leverage in 2022. Let’s dive in. Trends to Watch…