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HubSpot: Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]
- September 11, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another brilliant blogpost:
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. As a consumer, I love how effortless shopping can now be. But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As seen in our Consumer Trends survey, social media is the future
Read more here: Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]
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