Top Deliverability’s Blog
HubSpot: Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]
- May 1, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a new insightful article:
If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle their purchases. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info. And when it comes to the products sold directly on social platforms, just 21% of social media users view them as high-quality. Still, around one in five social media users buy on social media regularly, and 75% of those shoppers say they’re satisfied with their latest purchase. So why are people so suspicious of social shopping? Let’s take a look at
Read more from the original source: Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]
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