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Mapp: Mapp’s 2023 State of Customer Experience in the UK: AI believed to be hottest trend, but only 18% of companies plan to invest in AI technology
- April 12, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just shared a new insightful blog:
Mapp’s new survey of B2C marketers focuses on Customer Experience in 2023 Almost three quarters of ecommerce marketers believe AI will be the biggest trend in 2023 but only 18% of marketers have plans to invest in AI technology A third of businesses are looking to increase their marketing budget in 2023, despite the cost-of-living crisis Over a quarter (29%) of businesses believe their sales have increased as a direct result of improved marketing technologies London, April 12 2023 – Mapp, the international provider of insight-led customer experiences, has surveyed marketing priorities and industry trends for the current year, as it did in 2021 and 2022. This year’s survey has focused on Customer Experience for B2C marketers to uncover what their strategies will be throughout 2023 and beyond. Around 350 companies from sectors including finance, media, eCommerce and retail took part in the survey in January 2023 in Germany, the
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