Constant Contact: Marketing Industrial Products Online: A Non-Techie Guide

Constant Contact just shared another engaging write-up:

Manufacturing can be considered a niche industry with marketing practices that don’t always apply in other fields. Decision-makers in this industry can be difficult to reach, and they usually like key metrics and stats when evaluating potential vendors.  As a marketer in this field, you might be tempted to skip digital channels altogether, but digital tools for marketing industrial products frequently have the highest return on investment. A recent survey found that nearly 60% of respondents considered organic social media promotion their most successful channel. If you’re not making the most of digital marketing, you could be missing some key decision-makers. Ready to get new manufacturing deals and repeat business — all in one place? Start a Free Trial of Constant Contact for Manufacturing Top benefits of marketing industrial products online Even in the no-nonsense world of industrial buying, decision-makers are likely to do their research online. When you create content…

Read more here: Marketing Industrial Products Online: A Non-Techie Guide