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Mapp: 2023 Marketing Trends Every Brand Should Know
Mapp just issued a new brilliant post:
When it comes to making the most of your marketing budget, it’s a bit like building “The Dream Team” with limited resources – it’s not easy, but with smart scouting, strategic player acquisitions, and effective coaching, you can still compete with the big competitors. Just like any sports team, marketing campaigns require careful budget allocation, targeted investments in key areas, and a clear strategy for success. That’s why we’re here again, folks – with a brand-new name and a fresh set of 2023 marketing trends and insights to help you navigate the ever-changing landscape of digital marketing! For the past three years, we’ve been surveying marketing pros across Europe to get the scoop on everything from industry trends to best practices. And in our latest edition – the State of Customer Experience 2023 survey – we dug even deeper to understand how businesses navigate the unpredictable economic landscape and how
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