Top Deliverability’s Blog
Mapp: Optimize Your Marketing Reach in 5 Simple Steps
- November 21, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just issued a new interesting story:
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should work together to help you strategically communicate to new or existing customers on their preferred channels. But businesses are struggling to achieve optimal customer reach, or worse – they’re not measuring their potential reach at all. We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on Mapp Cloud. After interviewing our customers, it highlighted one of many common challenges these businesses struggled with before using our solution: limited capabilities to reach and engage customers. Let’s dig a little deeper to understand what that really means. “The Forrester study found that these businesses were using individual tools with siloed customer data to execute marketing messages on individual channels. What does that give you? Fragmented marketing. And with these fractured insights, marketing teams had no clear oversight of messages other team
P.S. Do you need help with Mapp? check our Email Service Provider Handbook or Ask for a Consultation
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!