Mapp: Click with Your Email Audience: 9 Tips to Enhance Click Rates and Engagement

Mapp just posted a new brilliant post:

As an email marketer, you already know how crucial it is to track the success of your campaigns. But what metrics are best used to determine this? Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their campaign success. And as a big portion of tracked email opens no longer represent user behavior, it’s now ruled as an unreliable metric. But don’t panic – there’s an alternative accurate metric that’s more reliable when understanding your campaigns: the click rate. This metric can generally be relatively low, but before rushing over to adjust your emails, hold that thought! It’s important to look at all the steps in the funnel before the click happens, to identify any pre-delivery blockers that may have impacted your clicks. For instance, one common reason could be that not all emails were successfully delivered

Read more from the original source: Click with Your Email Audience: 9 Tips to Enhance Click Rates and Engagement

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