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Email is the top choice for consumers when it comes to Black Friday communications, with nearly 70% of people stating they want to get promotions directly in their inbox. So, did brands meet consumer expectations this BFCM? We look at Sinch’s send data to discover.
Feel like your creative juices aren’t quite dashing through the snow this year? Not to worry, we’ve come up with 100+ Christmas subject line ideas to give you a very, merry, helping hand.
Want to get a head start on planning your 2024 marketing calendar? Check out our can’t-miss dates and tips to engage with your consumers.
Feel like the sleigh bells are ringing a little rusty this year? No worries, we’ve compiled some great examples and templates for a bit of festive inspiration for your December newsletter.
In the third episode of our Email Academy series, Sinch Mailjet’s Sr. Product Manager, Natalie Lynch, and Sr. Email Marketing Manager, Julia Ritter, went through everything there is to know about holiday email campaigns.
Want to produce creative copy in seconds? Mailjet’s new AI Copy Generator automates the time-consuming task of email content creation, so you can focus on growing your business, nurturing relationships, and delivering value to your readers.
Discover how DMARC, an email authentication protocol, safeguards your domain from misuse and cyber threats and why its implementation should be your priority coming into 2024.
There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now, traditional advertising has been usurped by email marketing. Its impressive return on investment (ROI) and its ability to amplify other marketing initiatives make it the best channel for businesses at any stage of their growth – including SMBs. Email marketing is easy to implement and deploy, even for beginners. Today, we will walk through the essential tips and strategies every small business marketer should know. Table of Contents Why email marketing is a great tool for SMBs Email marketing is different Main benefits of email marketing for SMBs Steps SMBs should follow to get started with email marketing Building your first email list Designing templates for your email marketing campaigns 11 key email marketing tips for SMBs 6 great email
When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems, actually has a carbon footprint? We recently wrote about green marketing and the environmental impact our marketing activities have. But what about email specifically? What does the carbon footprint of email look like, and is there any way to reduce it? World Environment Day is just around the corner, and there’s no better time to do an eco-conscious deep dive into the world of email. Let’s explore what contributes to email’s carbon emissions and find ways to help email marketers go green. Table of Contents Email’s carbon footprint What are the main reasons behind email’s carbon footprint? The issue with spam Size matters Servers and network Devices Email Expiration Date: Reducing email’s environmental impact through innovation How…