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Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion into action. Being empathetic means imagining yourself in someone else’s shoes. Sometimes that’s easier said than done. How can you be sure you’re designing and developing accessible emails? Accessibility testing is the process of examining digital content including web pages, emails, and user interfaces (UIs) to ensure people with various disabilities are able to use and interact with the content. Email accessibility testing reveals how marketers can improve their campaigns and email templates so that every subscriber has the opportunity to engage with what you’re sending them. However, our survey with Ascend2 on email accessibility found a mere 14% reported using accessibility testing tools before sending emails. Table of Contents Why email accessibility testing matters Digital accessibility testing tools…
How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users around the globe about how often they check their emails (once a day, twice a day, etc.), and when they check them (morning, noon, night, all three, etc.) Then, we broke user habits down by country: United States, United Kingdom, France, Spain, and Germany. So, what did we find? Table of Contents Taking flight and finding results Email engagement souvenirs to remember Taking flight and finding results The results were included in our 2021 Email Engagement Report and revealed that these countries had some similar email-checking habits – with maybe a few surprises. Among all global respondents, 84.3% of users…