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Stats on email marketing help you understand the big picture and set goals for your own strategies and tactics. Find out what more than 3,000 senders say about how they’re using the channel. Plus, take a deep dive into email personalization statistics with these results from Inbox Insights 2023.
Dynamic email content is a powerful way to engage customers with tailored messages that speak directly to their interests and needs. By creating personalized campaigns, businesses can build stronger relationships and stand out in today’s crowded digital landscape.
Learn how to increase your email list. Discover 20 ideas from top experts on how you can gain new subscribers and increase your contact list.
Amidst the sea of endless information, capturing a customer’s attention is a challenge for marketers. But with the magic of personalization, Kelly Schaefer-Flake shows us how to make customers feel special.
There’s a lot of talk about ChatGPT right now, but how does it relate to email marketing? Discover AI’s practical strengths and weaknesses so you can start leveraging the tool effectively.
Split testing without a specific goal is just wasting time. But how do you identify and test the right KPIs for your business? All will be revealed.
Speed up the process of building your email list with 15 of the most effective growth strategies. Then, learn how to convert subscribers into leads, sales, or sign ups.
What happens when you survey thousands of email senders around the world? You learn a lot about the state of email and where the communication channel is headed next. Discover some of the high-level results from inside our Inbox Insights 2023 report.
You’ve probably already heard of greenwashing. But what about purplewashing? Or pinkwashing? Let’s decipher these terms and understand the dangers of misleading ethical marketing.
Well-designed, responsive marketing emails provide the most benefit, offering improved click-through rates (CTR) and increased awareness of your brand. When you send them, you have the peace of mind that anyone can read them, including mobile users.