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If a historian was ever to document the story of email marketing, we suspect they would look at it from the perspective of before-GDPR and after-GDPR. GDPR wasn’t the first regulation to attempt to clean up the world of email marketing, but it was the first that had real teeth and the promise that it would bite if marketers didn’t comply. Before GDPR, email marketing was still in its Wild West era. After GDPR, email marketing became a much more accountable environment, making the inbox a much more productive and friendly place. The success of the European Union’s General Data Protection Regulation (GDPR) hasn’t gone unnoticed and is largely being replicated around the world. For example, the California Consumer Privacy Act (CCPA) and, more recently, the California Privacy Rights Act (CPRA) mirror the GDPR. Like GDPR, both of these laws give regulators the power to go after less-than-scrupulous email marketers…
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you can’t blame them. If left to their own devices, leads will go from hot, to tepid and eventually cold. Lead nurturing is a critical component in growth hacking, a growing branch of marketing that allows you to use creative, low-cost strategies to help your business acquire and retain customers. Rather than spending resources on forever finding new customers, it’s actually more cost-efficient to nurture existing leads more effectively. To do that, we need to continually deliver valuable content, escalate engagement, and optimize a lead generation framework that takes the buyer’s persona into consideration. Sound like…
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or up-sell. Table of Contents Welcome series Reactivation campaign Order confirmation Cart abandonment Birthday and events Feedback and recommendation The bottom line As marketers, we have email campaigns and a million other things to take care of, so triggered emails can be a welcome break. But triggered emails come in all shapes and sizes. There are triggers for welcome emails, reactivations, cart abandonment, events, feedback, and recommendations – the list goes on… Depending on a company’s size, a marketer can have dozens of active triggers set at once. So how do you choose the right trigger…
Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are challenging expectations, misconceptions, and their own limitations at work and outside work – and the amazing women of Maijet by Sinch are no different. To celebrate International Women’s Day 2022, discover how Mailjet by Sinch’s female leaders #ChooseToChallenge#BreakTheBiasand contribute to a more diverse and inclusive workplace. Table of Contents Building workplaces where women can thrive Increasing representation in the tech industry Encouraging diversity in leadership Providing opportunities through mentoring Empowering women to trust their own abilities Combating gender disparity takes more than one day Building workplaces where women can thrive Being a woman has never been easy, but the modern world is throwing women its own…
Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement and deliverability. So how big is too big for email file sizes? Is it time you put your email campaigns on a kilobyte-restricted diet? Here are some best practices to get the size images and HTML code just right. Table of Contents What do we mean by email file size? Image size best practices for email marketers HTML file size best practices for email designers Email clipping will cut your campaigns short Optimize your emails with Mailjet What do we mean by email file size? You might be surprised to learn how low the tipping point is regarding file size and deliverability. Large email files can severely impact your opportunity to hit the inbox – not the best look for…
You’ve probably already heard this: An engaged email list is a business asset that paves the way for better customer retention. Building your email list is a valuable investment for sustainability, and costs five times less than attracting new customers. But how do you capture those visitors and turn them into email subscribers? Well, email pop-ups are a great way to do just that. In this post, we’ll cover the best email pop-up ideas you can start implementing today to grow your email list. You don’t have to try all of these pop-ups to succeed, so take a look and choose the option that best fits your brand. Eye-catching gamified pop-ups Gamified pop-ups are some of the most fun and exciting website pop-ups you can integrate to double your conversion rate. This is because these pop-ups appeal to virtually any age group. Most people love competition or getting rewards. If…
Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. To improve the effectiveness of your email campaigns, you need to clear a path using the sharp edges of an audit. By using this checklist, you can systematically pull out the weeds and discover some useful insights along the way. At a glance, the scope of an email marketing audit seems overwhelming. But there are two things to consider: An audit consists of relatively quick steps and tasks. You shouldn’t have to tackle an audit alone – much of the data gathering, analysis, and implementation is a team effort that you coordinate. We’re going to run through a quick-fire four-step process covering all the bases with a downloadable email audit checklist at the end to help you keep track of progress. Go through these one at a time, methodically, and you’ll…
Imagine you’re attending a jam-packed festival or crowded concert. There’s music blaring, people cheering, conversations going on all around you, and plenty of visual distractions. Then, you hear something break through the noise. Someone is calling out your name. Ever notice how a dog’s ears perk up when it hears its name? Humans like you and me do the same thing. Psychologists call it “selective attention.” Our brains filter out the clutter and noise so we can focus on what matters to us. Email inboxes are crowded and full of distractions too. Personalized emails provide a way to cut through the clutter and show subscribers that you have something to say that matters to them. According to survey results in our report, Inbox Insights 2022, nearly 60% of the most successful email marketers think personalization is one of the best ways to increase engagement. Of course, that also means there…
Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how well your email marketing is performing. It’s the best way to increase your company’s investment in this channel and, honestly, it’s probably also a great way to get a raise. But it’s not that easy. In fact, in our latest Inbox Insights 2022 report, 24% of marketers identified measuring email ROI and performance as one of the top three challenges of email marketing. So how can you effectively calculate the ROI of your email program? In this post, we’ll cover everything you need to know, from the simple formula to the complexity of accurately calculating email marketing ROI. The simple formula for email marketing ROI The Data and Marketing Association consistently reports an ROI from email marketing of somewhere between $35 and $40 for every $1 spent. But how is that…
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The same should go for your email strategy. Building an email team is never an easy undertaking, but get it right and it will let you tap into the full potential of your email marketing channel. You’ll be able to establish and fine-tune processes, nurture in-house talent, and build a list of email subscribers that help you generate revenue. You’re probably thinking: but how many people do you need in your email marketing team? What roles should they have? Can you outsource the whole operation and see the same results? You can relax, because in this guide we’ll explore all these questions and run through the fundamentals of building an effective email team. Table of Contents Should you build an in-house email team? Should you hire specialists or generalists…