Litmus
Your email service provider (ESP) is essential to your email marketing workflow. Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. While your relationship with your ESP can change over time, leaving one to move to another is bound to be an emotional time. Whether you can’t wait to make the switch or you’re overwhelmed by what lies ahead, this guide will walk you through: What is ESP migration? Why it’s important to plan your move carefully An 8-step ESP migration checklist Tips to warm up your new IP What is ESP migration? ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. This guide focuses on moving your email program to a new email service provider ESP after you have a new account
It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows. Where AI shines AI is great for tasks that follow patterns and rules. For example, ChatGPT can quickly generate text based on a specified set of inputs, and coding assistants like GitHub Copilot can easily provide autocomplete suggestions while you code. In short, AI tools excel at tasks that are more repetitive in nature, giving marketers time back to focus on more complex tasks. Now, what exactly are those manual, repetitive tasks in the email workflow? Our 2023 State of Email
Did you know that building emails is the biggest bottleneck in the email production cycle ? If efficiency is the name of your game, then tools that help reduce the need for manual coding could very well become your secret weapon. What tools are out there? We may be biased, but our favorite is none other than our very Litmus Personalize ! It’s packed with tools designed to make email personalization a breeze. And with our latest round of enhancements , we’ve made it easier than ever to add personalized elements to your email campaigns—no coding experience required. Plus any and all Litmus customers have access to these features in their account today! You can now add elements like countdown timers , sentiment trackers, and personalized images to your email campaigns with one of our quick-start templates—included with all Litmus plans. Today, we’ll be walking through how to add progress
When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography How to add font styles to your email Email typography best practices Real-life examples of great email typography What is typography in email? Typography is the styling of the written content and includes typeface, weight, size, color, and letter spacing. Typography in email is all about your copy’s overall look and arrangement to make a visual impact. Many brands today are grabbing subscriber attention and getting their message across with well-styled copy and few or no images. What’s a typeface? A typeface, or a font family , is the design of a set of characters
The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already sipping eggnog and swapping secret snowflake gifts, you’re in charge of making sure the team hits their revenue numbers and that the most high-stakes email campaigns of the year go off without a hitch. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. No wonder email marketers sometimes get a little Grinch-y this time of year! Don’t worry—we’ve done some digging into the data to make sure you have a great holiday season (and can actually celebrate this year.) Here at Litmus, we analyzed 2.5 billion email opens from
By this point everyone knows that you’re supposed to be using AI in your marketing…. but not everyone knows how. What exactly is it that AI can do that makes it so valuable? (Lots!) Which teams in your organization can benefit from it? (Almost all of them.) Can it help with content creation? Targeting? Workflow? (Yes, yes, and yes.) Most of all, who should be using it, and how? Simply put, every member of a modern marketing team can benefit from AI assistance . AI can take care of the time-consuming and monotonous parts of the job so your marketers can use their talents where they count most. There are two types of AI that we’ll be covering here. Predictive AI uses customer behavior patterns to anticipate future behavior and help you optimize your strategies and timings, while generative AI allows you to quickly create personalized content at scale. No
We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Beware of the spooky surprises! Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share News headlines Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email . Plus—you can now draft an email in Google Docs. Users can draft responses, collaborate, and track changes until they’re ready to send it from Gmail . And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold . Worried about Apple’s iOS 17 impacting your emails? Fear not, email marketers—it’s impact on email rendering is pretty minimal
The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday shopping broke records (again) at $211.7 billion . But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails. Triggered emails have a “set it and forget it” reputation. While it’s certainly a lower lift than the everyday email campaigns you build from scratch, you should review your triggered emails on a regular basis . Yes—the holiday season is busy. But if sales is your goal, now is the time to evaluate your triggered emails and tailor them for the holidays. First, make a list (and check it
Welcome back to our monthly series, where team Litmus shares their favorite emails picks for the month. This October, our inboxes were filled with thoughtful feedback emails, animated GIFs, and, of course, spooky emails. Read on, or jump ahead! Reese’s Book Club Violette_FR Atlassian Nintendo Who Gives A Crap Reese’s Book Club Subject line: Spooky Season Preview text: Happy Friday the 13th! Reese’s Book Club Edition #134 Angie Weyman (Product Marketing Manager, Litmus) says : Love when spooky season and books come together! This email from Reese’s Book Club was incredibly engaging with great imagery (not just of books), costume ideas, word games, and yes, spooky book recommendations—which I am looking into each and every one… Violette_FR Subject line: Your thoughts mean everything Nicole Swift (Customer Support Senior Manager, Litmus) says : I’m sure we all get emails all the time asking for reviews and thoughts. This one from Violette_FR
In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. ESPs are instrumental in ensuring that emails are delivered to the right inbox and not marked as spam. Basically, love ‘em or hate ‘em, we need our ESPs. And we all want to make sure we’re using the best tools for the job at hand. (Or at keyboard, at mouse, at screen reader…you get the idea.) That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. And you all delivered! In this blog, we’ll explore a quick a snapshot of the ESP landscape, looking at the key players and a few trends in the ever-evolving email