Litmus: Evaluating AI Tools: Key Aspects Email Marketers Should Consider

Litmus just issued a engaging post:

It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows. Where AI shines AI is great for tasks that follow patterns and rules. For example, ChatGPT can quickly generate text based on a specified set of inputs, and coding assistants like GitHub Copilot can easily provide autocomplete suggestions while you code. In short, AI tools excel at tasks that are more repetitive in nature, giving marketers time back to focus on more complex tasks. Now, what exactly are those manual, repetitive tasks in the email workflow? Our 2023 State of Email

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