Litmus
We at Litmus are committed to our customers and the email community—and there’s nothing we love more than to hear we’re doing a great job in their eyes. That’s why we’re excited to announce that we’ve been recognized by both Trust Radius and G2 Crowd for winter 2023—in multiple categories! Litmus receives 35 Winter 2023 G2 badges The Litmus team loves to hear from our customers, and we rely on G2 Crowd as a valuable source of honest customer feedback based on unbiased user reviews. Their winter awards are in, and Litmus has been recognized with top achievements—35 to be exact! You read that right. Litmus received 35 Winter 2023 G2 badges across multiple categories including: email testing, email marketing, and email deliverability. In addition to the “Users Us” badge, which requires having over 20 new reviews with at least a 4.0 average score, we’ve also been recognized for awards
Whether you’re newer to email marketing or a seasoned pro, there’s always something to learn. Level up with the tools that were most-loved by the Litmus email community in 2022. Email Brief & Planning Worksheet Every marketing email your brand sends should start with a plan. To get the results you want, your email needs to have a clear purpose and a sound strategy behind it. But, there can be any number of factors that knock your email off track—long before it hits the inbox. For example, it’s possible that your initial plan was solid but direction got kind of murky once it progressed through different hands, including writers, designers, and developers. Or, maybe stakeholders decided to change direction late in the game–causing your strategy to go out the window. An email brief can serve as a guiding light that that eliminates these sorts of challenges, so everyone involved in
At Litmus, we build and send email marketing campaigns—just like you! We get how hard it can be to get the most out of email. Hitting send is just one piece to the puzzle; there’s building, personalization, testing, review, analyzing and so much more to running an email program. Email is essential; more than 40% of marketers say email marketing it’s very critical—up nearly 30% since before the pandemic. But as important as email marketing is, meeting the demands of subscribers’ expectations and changing privacy measures can be tough. That’s why efficiency and effectiveness were our top priorities for 2022. Here’s how we evolved to help email marketers do what they do best, better. Table of Contents: Litmus’ 2022 Product Highlights Merge tags in Litmus Builder Litmus ESP Sync Optimizations in Builder Email Testing Profiles 6 new email clients to test in Email Performance Indicators New Analyze Dashboard Litmus Extension
With Litmus Email Analytics, we recorded 12.1 billion email opens from January to August 2022 alone. That’s a lot of email—especially with an average of 1.5 billion email opens per month. Among the email marketing noise, it can be hard to stand out in the inbox. That’s why when an email leaves a positive, lasting impression, it’s a breath of fresh air. And that’s what so many of you did for us at this year’s Email Excellence Awards. We’ve got to say: we were wowed by the top-notch quality of your email campaigns (over 100 submissions)! In case you missed it, here are the six award winners of Litmus’ 2022 Email Excellence Awards. Most Innovative Personalization (B2B): Zendesk Most Innovative Personalization (B2B): HH Global (for client Purina) Best Data-Informed Email Transformation: InVision Best Onboarding Email Series: NCSOFT Litmus Choice: Best Email Design (B2B): Ally Financial Litmus Choice: Best Email Design
Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails. How do you know what to send, to whom, and when? We’ve tried just about every welcome and onboarding email idea you can think of in the six years I’ve been at Litmus. Here are some of the most important aspects that contribute to an impactful welcome journey, based on what I’ve learned first-hand. What is a welcome email journey? A welcome email journey, also called an onboarding series or welcome emails, supports new subscribers or customers. The details of your welcome emails vary based on who’s receiving them. For example, a new newsletter subscriber and a free trial customer have different expectations and
In an ever-changing world where every timing matters, personalizing emails at the time they’re sent puts relevancy at risk. Litmus Personalize empowers marketers to automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue. Creating a personalized email experience has never been more important, as 76% of buyers expect more personalized attention from marketers to develop an intimate relationship with a brand. At Litmus Live 2022, we discussed 23 ways in which you can personalize your emails. Read on to see a selection of ways to personalize and watch the webinar to discover all 23. Countdown timers When every moment matters, use countdown timers to: Create urgency to start or end an event Launch a new collection or offer Show personalized time-based content (e.g. days until birthday/time until flight) Remind subscribers of delivery deadlines for holidays. Weather forecasts Personalized weather forecasts will
What makes a good email, great? A good email may get subscribers to click. But a great email creates a memorable subscriber experience—even after they close out of their inbox. In September, we put out a call for your most prize-worthy campaigns as part of Litmus’ Email Excellence Awards—and there was no shortage of great emails. After two rounds of voting for the Litmus Choice categories, and internal and external judging rounds for the remaining categories, the winners were selected. So what makes a winning email? Read on to learn what we looked for and why. Best Email Design categories Designing emails takes incredible talent. With the thousands of ways an email can render, accessibility requirements, and changing trends, an email designer has to tap into a vast skill set for success in the inbox. The Best Email Design winners (Lev for B2C and Ally Financial for B2B) were selected
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Want to learn more predictions—from both the Litmus team and the email community? Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. 1. Data privacy will demand that social media and email cross-pollinate “Many marketers are relying on social media to grow an audience that they do not own. When you acquire an email address and other data, you own the records and it is portable. By collecting first-party data, marketers will be able
Back in September, we announced a call for submissions to our 2022 Email Excellence Awards. We received 116 responses from our very talented email community—and the creativity, strategy, skill, and effort that went into the work they nominated did not disappoint! After a nearly one month long judging process conducted by a panel of email experts, the winners of four categories have been chosen for: Most Innovative Personalization (B2B) Most Innovative Personalization (B2C) Best Data-Informed Email Transformation Best Onboarding Email Series And thanks to votes cast by our Litmus Weekly newsletter subscribers using live poll functionality powered by Litmus Personalize, the “Litmus Choice” winners for Best Email Design (B2B) and Best Email Design (B2C) were selected, too! Without further ado, please join us in congratulating our 2022 Litmus Email Excellence Award winners. We hope you’ll be as inspired by their work (and the stories behind their winning emails) as we
Potentially unpopular opinion: we don’t like using publicly available email frameworks at Litmus. Yes, there are upsides to leveraging pre-existing email components that someone else is in charge of updating. Many email developers, like Nicole Hickman, a Direct Marketing Developer at Fishawack Health, use and enjoy publicly available email frameworks daily. They’re an excellent option for plenty of teams. But we at Litmus don’t think they’re the right option for every email team–and we’ve got reasons to back it up! Here are some of the benefits and drawbacks we think every email team should consider when it comes to the pros and cons associated with email frameworks–so you can make the best decision for your organization. What is an email framework? An email framework is a collection of pre-made HTML and CSS components that email developers use to build emails. Two kinds of email frameworks: Publically available frameworks that use