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Litmus: 8 Welcome Email Tips I’ve Learned From 6 Years at Litmus
- December 15, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted another interesting write-up:
Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails. How do you know what to send, to whom, and when? We’ve tried just about every welcome and onboarding email idea you can think of in the six years I’ve been at Litmus. Here are some of the most important aspects that contribute to an impactful welcome journey, based on what I’ve learned first-hand. What is a welcome email journey? A welcome email journey, also called an onboarding series or welcome emails, supports new subscribers or customers. The details of your welcome emails vary based on who’s receiving them. For example, a new newsletter subscriber and a free trial customer have different expectations and
Continued here: 8 Welcome Email Tips I’ve Learned From 6 Years at Litmus
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