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Litmus: Start Your Year Right with Litmus’ Most-Loved Email Marketing Resources
- December 20, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a insightful article:
Whether you’re newer to email marketing or a seasoned pro, there’s always something to learn. Level up with the tools that were most-loved by the Litmus email community in 2022. Email Brief & Planning Worksheet Every marketing email your brand sends should start with a plan. To get the results you want, your email needs to have a clear purpose and a sound strategy behind it. But, there can be any number of factors that knock your email off track—long before it hits the inbox. For example, it’s possible that your initial plan was solid but direction got kind of murky once it progressed through different hands, including writers, designers, and developers. Or, maybe stakeholders decided to change direction late in the game–causing your strategy to go out the window. An email brief can serve as a guiding light that that eliminates these sorts of challenges, so everyone involved in
Read more from the original source: Start Your Year Right with Litmus’ Most-Loved Email Marketing Resources
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