Litmus
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on our Live Email Optimization virtual event, where Litmus’ Director of Email Marketing, Jaina Mistry along with our Email Marketing Specialist Carin Slater and Email Design and Production Specialist Hannah Tiner review five submitted emails by our courageous audience and offer feedback and praise. Read on (or jump ahead): Table of contents Consumer Reports ShopSmart newsletter Standard Life newsletter Feed 365 newsletter American Automobile Association (AAA) newsletter JetBrains webinar invite Consumer Reports ShopSmart newsletter Consumer Reports sends a twice-weekly ShopSmart newsletter sent with the goal of driving clicks to affiliate shopping links and driving digital all-access subscriptions. What works well Animated GIFs: An animated GIF as
Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this. Using an email campaign planning template is a powerful solution to these problems. And it helps you get more out of your email campaigns to drive success in your overall marketing strategy. In this post, we’ll walk you through the what, why, and how of using an email campaign planning template: What is an email campaign planning template? Why should you use an email campaign planning template? How to create a good email campaign planning template Keep your team on track Use an email campaign planning template to ensure an email’s goal, messaging, audience, and timing are clear—from inception to execution. Prevent your emails from getting lost in translation
You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). All hail. You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible. But, the inevitable day draws near. And if you’re anything like us, you may have poked around in GA4 yourself a little already and pulled some mysterious levers, hoping for the best. (Wrong lever, Kronk!) Especially if you’ve spent your career in Universal Analytics, this transition can be overwhelming, to say the least. Never fear! We did some research and we’re here to share. Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What’s changing, what’s not changing, and how you can best utilize this new tracking format for
Context impacts how you perceive information. For example, think back to being a kid and seeing a teacher in the classroom versus in the grocery store. One scenario made perfect sense, and the other was enough to stop you in your tracks. Context is exactly why the Gmail Promotions tab is the perfect place for your promotional emails to land. Some people may try to work around the folder to land in the primary inbox, but repeat after me—the promotions tab is not the spam folder. It’s a valuable tool for email marketers that’s about to get even more useful. “When people visit the Gmail Promo Tab, they’re signaling right then that they’re in a deal-finding and shopping mood. It’s quite valuable to brands to have an important deal or great product shown with rich images, in the right place (the Promo Tab), at that moment.” —Hank Leukart, Product Manager
Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature, allowing email senders to display product carousels in the Promotions tab. Microsoft Outlook users were flooded with spam due to broken email filters. Bad ads are swamping social media platforms. Firefox for Android adds extension for hiding email addresses. A late-night email from Google terminates 453 employees in India. Several students at Stanford received fraudulent emails about violating the university’s honor code. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. AI-powered sales email coaching platform Lavender raised $13.2M for its AI-powered email marketing engine. Criminals continue to use PayPal accounts
Originally published on April 5, 2021. Last updated on February 28, 2023. The post Email Client Market Share in 2022: What’s Most Popular? [Infographic] appeared first on Litmus.
This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made an impact by leaning into simplicity. Read on to check out the Litmus team’s favorite emails of February 2023 showcase. Darn Tough Kanga Coolers Netflix Maileg New York City Center Darn Tough Subject line: You’ve Never Seen Socks Like This Preview text: YOUR 30 PACK CAN’T DENY Jess says: I loved the bold statement in the subject line and the clever preview text too. Upon opening the email, I thought the animated GIF with the pixelated sock design was a great way to tease out their upcoming new releases while keeping an element of mystery and surprise. The CTA to sign up for texts to be in the know when the new sock designs drop was a
Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch.1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design trends that will impact your your campaigns—plus how to tap into them to boost email performance. Get the ebook A brief history on AMP for email In February 2018, Google announced that support for AMP would would be coming to Gmail, providing marketers with the opportunity to add AMP-powered interactivity to their emails. On average, 1.5 billion emails are opened each month. With such a high volume of
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “Email Marketing Trends in Focus for 2023.” Hosted by Litmus’ Director of Email Marketing Jaina Mistry and our own email designer Hannah Tiner, this virtual event featured conversations with Anne Tomlin of Emails, Y’all from the email developer end, and Aaron Beatty of Engage Evolution to offer an email marketer point of view. Read on (or jump ahead!): BIMI is the newest way to visually build trust in the inbox More email marketing role specialization means more value Hyper-personalization is the latest iteration of an evergreen trend Will AI start to influence email marketing content? More
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig in to where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Crystal Ledesma—design systems expert, fashion aficionado, and long-time email geek. Crystal Ledesma (she/her) Senior Engineering Manager, Design Systems at Zillow Follow Crystal on LinkedIn and Twitter What did the beginning of your time in email marketing look like? Cranking out sliced-and-diced Photoshop files into HTML emails at ExactTarget! How did you first connect with the wider email geeks community? After getting my first email job, hearing from coworkers about Litmus which in turn led me to the email geeks community and Litmus Live. My first connection was mostly focused on learning all