Top Deliverability’s Blog
Litmus: Love it or Leave It? Email Developers Weigh In On Email Frameworks
- December 7, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a new brilliant article:
Potentially unpopular opinion: we don’t like using publicly available email frameworks at Litmus. Yes, there are upsides to leveraging pre-existing email components that someone else is in charge of updating. Many email developers, like Nicole Hickman, a Direct Marketing Developer at Fishawack Health, use and enjoy publicly available email frameworks daily. They’re an excellent option for plenty of teams. But we at Litmus don’t think they’re the right option for every email team–and we’ve got reasons to back it up! Here are some of the benefits and drawbacks we think every email team should consider when it comes to the pros and cons associated with email frameworks–so you can make the best decision for your organization. What is an email framework? An email framework is a collection of pre-made HTML and CSS components that email developers use to build emails. Two kinds of email frameworks: Publically available frameworks that use
Read the original here: Love it or Leave It? Email Developers Weigh In On Email Frameworks
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