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Litmus: What Makes A Winning Email? An Inside Look at the Email Excellence Awards
- December 9, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a brilliant write-up:
What makes a good email, great? A good email may get subscribers to click. But a great email creates a memorable subscriber experience—even after they close out of their inbox. In September, we put out a call for your most prize-worthy campaigns as part of Litmus’ Email Excellence Awards—and there was no shortage of great emails. After two rounds of voting for the Litmus Choice categories, and internal and external judging rounds for the remaining categories, the winners were selected. So what makes a winning email? Read on to learn what we looked for and why. Best Email Design categories Designing emails takes incredible talent. With the thousands of ways an email can render, accessibility requirements, and changing trends, an email designer has to tap into a vast skill set for success in the inbox. The Best Email Design winners (Lev for B2C and Ally Financial for B2B) were selected
Continued here: What Makes A Winning Email? An Inside Look at the Email Excellence Awards
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