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Campaign Monitor: Email Subject Line Tips and Best Practices for 2022 (with Examples!)
Campaign Monitor just published another insightful write-up:
Email subject lines can make the difference on whether or not your email gets opened, or even noticed, in a crowded inbox. See what it takes to craft great ones time and time again in this post. In any relationship, your opening line sets the tone for what’s to follow and emails are no different. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. In fact, 69% of email recipients report email as spam based solely on the subject line. Even if your subscribers don’t report an email as spam, people typically look to the subject…
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