email design
Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks, mastery in the Litmus platform, and the confidence to take their email contributions to new heights. In this article, we’ll cover: What is Litmus Certified? Who is Litmus Certified for? Why get Litmus Certified? Key benefits to Litmus Certified What is Litmus Certified? Litmus Certified provides in-depth and interactive walkthroughs of the Litmus solution for email designers, developers, and marketers looking to grow their skillsets. For $499 USD (which includes the price of a Litmus Live MAX ticket), email practitioners can choose two certification options: Litmus Certified email designer/developer, or Litmus Certified email marketer. The
Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Read on for some of the highlights that she shared. Or, check out the full piece on Forbes. How will marketing change with the eventual loss of third-party cookies and other data privacy measures? In The Dark Knight Rises, Bane was “born in and molded by the dark,” whereas Batman “merely adopted the dark.” Successful marketers born in the dark (a world of zero- and first-party data) haven’t just adapted to today’s changing privacy landscape — they’ve thrived. Because they’ve always used
Brands are sending more emails than ever. But as email volume increases, headcount hasn’t followed suit. 70% of brands have increased email marketing workloads yet budgets have stayed static. All the while, the demand for personalization has increased, with 71% of consumers feeling frustrated with impersonal experiences. Email teams are having to do more with the same or less. That’s why our new capabilities make it easy to find new efficiencies in your email workflow and empower your entire team to create personalized emails. Here’s what’s new in Litmus. Litmus Integrations Marketplace: Integrations in one centralized location Meet the Litmus Integrations Marketplace: your one-stop shop for all Litmus integrations. Litmus integrates seamlessly with your email providers, popular code editors, and other tools to optimize efficiency across your email workflow. Litmus Integrations Marketplace Browse and manage integrations Easily explore and manage integrations available based on your email service provider (ESP) or
A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes, and needs will encourage them to engage with the content more, as it’s something they will be interested in, making them more likely to convert. Read on to discover how you can harness the power of dynamic email content to create the most engaging and personalized emails to keep your customers coming back for more. Why use dynamic email content? Dynamic email content gives you all the power of highly targeted and engaging content but saves huge amounts of time in setup, maintenance, and management—leaving you more time for marketing. Dynamic email content lets you personalize email copy and images down to the individual recipient level by using simple dynamic content blocks. For example, if someone has browsed a certain item in your online store, and you have that information
Registration is now open for Litmus Live 2022! On October 25th-26th, 2022, the ultimate event for innovative email marketers, designers, and developers will be fully virtual—and includes a free ticket option. Over the course of two days, you’ll get inspired by email thought leaders through live and on-demand sessions, take part in interactive roundtable discussions with speakers and the Litmus team, and more. Level up your email game, connect with fellow email geeks of all stripes, and learn from the best of the best email pros in our community. Click to tweet Litmus Live 2022 dates Read on for an overview of Litmus Live this year, including how to get Litmus Certified: Top 5 things to know What is Litmus Certified? Speaking at Litmus Live Top 5 things to know about Litmus Live 2022 It’s fully virtual so you can attend from anywhere Get inspired by email thought leaders through
We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). That means you can share your best ideas about all things email, straight from the comfort of your home or office! What topics will Litmus Live 2022 speakers cover? The theme of Litmus Live 2022 is Email, Elevated—and we’ll be talking about ALL the things taking email to the next level. Litmus Live workshops and sessions are so valuable that 96% of attendees said they’d attend Litmus Live again, and 99% would recommend Litmus Live. We at Litmus know our email community is full of the talent that will garner that same response this year! Litmus Live presenters come from every facet of email marketing—including email designers
Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind? However, mistakes happen to the best of us—brands big and small. But like most problems, how you recover is what people remember. The last thing a brand wants to do is create negative attention and send unsubscribe rates on an upward trajectory. We have outlined some common email personalization mistakes to watch out for, and ways to turn errors into opportunities. The dreaded first name fail Addressing customers by their first name immediately builds a connection. It resonates immediately. One study suggests that first name personalization increases unique open rates by 29% and unique click-through rates by 41%. A subscriber receiving an email addressed to the wrong name can be awkward, and/or creates
What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. With that, the top 3 most popular email clients for May 2022 are Apple, Gmail, and Outlook. Here’s the top 10: Apple: 58.0% Gmail: 28.1% Outlook: 4.2% Yahoo Mail: 3.1% Google Android: 1.9% Outlook.com: 1.0% Samsung Mail:
You may have noticed we got creative with animation and interactivity in our May newsletter in hopes of increasing engagement by providing some surprise and delight in the inbox. And bonus, it was fun! Fun to design, code, and play with. This advanced CSS animation is supported mostly in Apple Mail, so we make sure to provide a version that works in other email clients where less CSS animation is supported. And fallbacks where no CSS animation is supported. So how’d we do it? I’m so glad you asked. Building the animation We start by building the most advanced version: the flip card version. Building a flip card for the web is relatively simple and doesn’t require any advanced CSS animation. But of course, this is email so we’ve got to do a bit of fun alterations to make it work since not everything is supported. First, we create containers…
The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP). The Litmus engineering team was testing how MPP in email marketing would work—and how it would impact different programs and metrics—before its release. Now more than eight months after the fact, we’re still watching it closely. The best part? We now have some answers about MPP that we think every email marketer will find helpful. Claim your copy of our latest ebook “MPP and Email Marketing: Your 5 Step Response Guide.” You’ll learn what we know about MPP’s impact in email marketing—and our recommendations for how…