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Litmus: Litmus in Forbes: Prioritizing Personalization, Data Capture–and Privacy
Litmus just shared a new insightful blog:
Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Read on for some of the highlights that she shared. Or, check out the full piece on Forbes. How will marketing change with the eventual loss of third-party cookies and other data privacy measures? In The Dark Knight Rises, Bane was “born in and molded by the dark,” whereas Batman “merely adopted the dark.” Successful marketers born in the dark (a world of zero- and first-party data) haven’t just adapted to today’s changing privacy landscape — they’ve thrived. Because they’ve always used
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