Top Deliverability’s Blog
Litmus: MPP in Email Marketing: Myths, Facts and Your Response
- June 8, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a insightful blogpost:
The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP). The Litmus engineering team was testing how MPP in email marketing would work—and how it would impact different programs and metrics—before its release. Now more than eight months after the fact, we’re still watching it closely. The best part? We now have some answers about MPP that we think every email marketer will find helpful. Claim your copy of our latest ebook “MPP and Email Marketing: Your 5 Step Response Guide.” You’ll learn what we know about MPP’s impact in email marketing—and our recommendations for how…
Read more: MPP in Email Marketing: Myths, Facts and Your Response
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