Top Deliverability’s Blog
Litmus: How to Recover from an Email Personalization Mistake
- June 15, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a insightful blog:
Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind? However, mistakes happen to the best of us—brands big and small. But like most problems, how you recover is what people remember. The last thing a brand wants to do is create negative attention and send unsubscribe rates on an upward trajectory. We have outlined some common email personalization mistakes to watch out for, and ways to turn errors into opportunities. The dreaded first name fail Addressing customers by their first name immediately builds a connection. It resonates immediately. One study suggests that first name personalization increases unique open rates by 29% and unique click-through rates by 41%. A subscriber receiving an email addressed to the wrong name can be awkward, and/or creates
Read more here: How to Recover from an Email Personalization Mistake
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!