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Litmus: Email Client Market Share in May 2022
- June 11, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just published a new brilliant article:
What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Additionally, the new OSes don’t differentiate between MPP and non-MPP in the user agent data it passes. With that, the top 3 most popular email clients for May 2022 are Apple, Gmail, and Outlook. Here’s the top 10: Apple: 58.0% Gmail: 28.1% Outlook: 4.2% Yahoo Mail: 3.1% Google Android: 1.9% Outlook.com: 1.0% Samsung Mail:
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