email design
Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire your own campaigns. Read on to learn: What is social proof? Why should you use social proof in email marketing? 3 ways to use social proof in email Interest Signals B2C examples: DFS T.M. Lewin Puma New Look B2B examples: Litmus Social feeds B2C examples: MatchesFashion Mamas & Papas B2B examples: Litmus Social feed counters B2C example: Boux Avenue Guide to Live Polls and Social Proof in Email Tap into one of the most powerful ways to optimize engagement in your emails. Create a more impactful experience in the inbox, without all the heavy lifting and manual work each time. Get your guide What is social proof? Social proof is
Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations, marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. 1. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more! With Litmus Personalize live polls (available on all plan types) your subscribers can give you valuable feedback that you can use to inform your future campaigns. Try asking about what topics they want to hear about in your newsletter or what
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails? The short answer is: Yes. Screen readers and their underlying software translate the interface and content seen on a screen into audio. More and more people rely on screen readers to help them consume digital content—including emails—so optimizing your messages for screen readers is crucial for brands. You don’t want your email to sound like a garbled mess that listeners can’t understand or take action on. With screen readers on the rise, the sound of your email matters The World Health Organization estimates there are around 2.2 billion people with visual impairments, many of whom are considered blind. This has
No matter how many emails you’ve sent, there’s still a mini-adrenaline spike right before a campaign goes out. There’s nothing worse than being head-down in the final QA of an email only to get the dreaded ping: Hey, can we just change xyz real quick? Email marketers know that there’s no such thing as “real quick” when it comes to an email campaign. When we asked folks for our State of Email 2021 report, 45% said they find themselves dealing with more last-minute email changes than they had in the past—and 70% said their workload had increased overall. What you need is a plan. One that gets ahead of all of those little last-minute requests and competing internal priorities—so you can get those emails out the door, faster. Save yourself some zig and zag—and get everyone on the same page. We’ll walk you through how to plan an email marketing
You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. That’s $36 for every $1 spent! But to maximize just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today, and what to do if things don’t look so great. What is email health? Email health is your program’s ability to reliably and efficiently send high-quality campaigns that avoid the spam folder and deliver on business goals. A healthy email program is one that: Has an effective list-building process Regularly cleans email databases Maintains high email deliverability Moves emails through ideation, design, production, and testing without major hiccups Send enjoyable and actionable campaigns that drive engagement and sales Constantly experiments
We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond. What are third-party cookies? Let’s start with the basics. Third-party cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to
Email clients (like Gmail, Apple Mail, or Outlook), operating systems, and devices change frequently. Because there are potentially more than 300,000 different ways an email could render, email QA testing is really the only way to verify how your email will look when it arrives in your subscriber’s inbox. But sorting reviewing how every single email displays in multiple email clients and devices is time-consuming. There’s a better way. We compiled this list of email testing and monitoring best practices from our team of Litmus email experts to help you find new ways to test smarter, get flawless emails out the door faster, and make sure they stay flawless, too! 1. Know which email clients matter for your audience Our Litmus customer support team is often asked about the most popular email clients, and you can find that information updated each month on our email client market share page. While
In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. Step 1: Create your email in Litmus Starting the email creation process in Litmus will give your emails a centralized home enabling everyone on your team to easily find an email they might need. When you’re ready to build your first email in Litmus, select “Create New”, and you’re on your way. When you hit “Create new,” on the homepage, you can enter a title for your email. We recommend picking a title you can easily find again or one that matches the name in your email
“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Your heart drops. Your career flashes before your eyes. Panic ensues. As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. But that doesn’t mean we’re perfect! Email is complex. Turn-around times are short, and volumes are high. And with more than 15,000 potential email renderings , it’s impossible to avoid mistakes completely. Whether you’ve made an email mistake recently—or dread the thought of it happening—remember that you’re not alone. Email marketing mistakes happen to the best of us! And when they do? See how you should respond (if at all) using our decision framework below. P.S. For real-life examples we’ve seen along the way, head to How To Recover From Email Marketing Mistakes (Second Edition) . Automatically catch email errors with 24/7 Link
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Foundations of Email Privacy Whether you’re new to email marketing or a seasoned pro, you have to be on top of privacy matters. We’ve made it easy to get informed in just four lessons. Start Today The evolving landscape of data privacy The landscape of email privacy is continuously evolving, driven by factors like technology, consumer expectations, and changes in regulation. Email marketers use tools