Top Deliverability’s Blog
Litmus: How is the health of your email program? [Checklist]
- March 20, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a engaging article:
You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. That’s $36 for every $1 spent! But to maximize just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today, and what to do if things don’t look so great. What is email health? Email health is your program’s ability to reliably and efficiently send high-quality campaigns that avoid the spam folder and deliver on business goals. A healthy email program is one that: Has an effective list-building process Regularly cleans email databases Maintains high email deliverability Moves emails through ideation, design, production, and testing without major hiccups Send enjoyable and actionable campaigns that drive engagement and sales Constantly experiments
Read more from the original source: How is the health of your email program? [Checklist]
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