Top Deliverability’s Blog
Litmus: How to Respond to the Loss of Third-Party Cookies
- March 16, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a interesting blogpost:
We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond. What are third-party cookies? Let’s start with the basics. Third-party cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to
Continued here: How to Respond to the Loss of Third-Party Cookies
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