Top Deliverability’s Blog
Litmus: How to Recover From Email Marketing Mistakes: Decision Framework
- March 12, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a brilliant story:
“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Your heart drops. Your career flashes before your eyes. Panic ensues. As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. But that doesn’t mean we’re perfect! Email is complex. Turn-around times are short, and volumes are high. And with more than 15,000 potential email renderings , it’s impossible to avoid mistakes completely. Whether you’ve made an email mistake recently—or dread the thought of it happening—remember that you’re not alone. Email marketing mistakes happen to the best of us! And when they do? See how you should respond (if at all) using our decision framework below. P.S. For real-life examples we’ve seen along the way, head to How To Recover From Email Marketing Mistakes (Second Edition) . Automatically catch email errors with 24/7 Link
Read more here: How to Recover From Email Marketing Mistakes: Decision Framework
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!