Top Deliverability’s Blog
Litmus: 4 Metrics You Should Add to Your Email Reporting
- March 28, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued another insightful post:
Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations, marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. 1. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more! With Litmus Personalize live polls (available on all plan types) your subscribers can give you valuable feedback that you can use to inform your future campaigns. Try asking about what topics they want to hear about in your newsletter or what
Continued here: 4 Metrics You Should Add to Your Email Reporting
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