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Litmus: How Does Your Email Sound?
- March 26, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a new insightful write-up:
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails? The short answer is: Yes. Screen readers and their underlying software translate the interface and content seen on a screen into audio. More and more people rely on screen readers to help them consume digital content—including emails—so optimizing your messages for screen readers is crucial for brands. You don’t want your email to sound like a garbled mess that listeners can’t understand or take action on. With screen readers on the rise, the sound of your email matters The World Health Organization estimates there are around 2.2 billion people with visual impairments, many of whom are considered blind. This has
More here: How Does Your Email Sound?
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