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Litmus: A Step-by-Step Guide to Planning Your Email Marketing Campaigns
- March 22, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a engaging write-up:
No matter how many emails you’ve sent, there’s still a mini-adrenaline spike right before a campaign goes out. There’s nothing worse than being head-down in the final QA of an email only to get the dreaded ping: Hey, can we just change xyz real quick? Email marketers know that there’s no such thing as “real quick” when it comes to an email campaign. When we asked folks for our State of Email 2021 report, 45% said they find themselves dealing with more last-minute email changes than they had in the past—and 70% said their workload had increased overall. What you need is a plan. One that gets ahead of all of those little last-minute requests and competing internal priorities—so you can get those emails out the door, faster. Save yourself some zig and zag—and get everyone on the same page. We’ll walk you through how to plan an email marketing
Read more here: A Step-by-Step Guide to Planning Your Email Marketing Campaigns
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