Digital Strategy
What are the ideal image sizes for social media? Every social media recommends the optimal size for its platform, and we’re taking a look at those provided by the most popular platforms: Instagram, Facebook, LinkedIn, YouTube, Twitter and TikTok. When using social media professionally to promote a brand, business or public image, published content needs to meet a high standard of quality. From this point of view, uploading images of the wrong size on unoptimized platforms could be counterproductive. We have already seen how to optimize images to improve website performance and how to choose the ideal file size to optimize them from a SEO point of view. Now, let’s see how to choose the format (jpg or other) and the ideal size for your social networks. Images and differences between social media There isn’t just one social media. Besides, even focusing on only the biggest social networks, the most…
Investing in a Marketing Automation platform can improve your company’s lead collection, automate repetitive tasks, reduce human error, and increase the conversion rates of the marketing process. But there are more than 8000 Marketing Automation platforms on the market: how do you choose the right software? We’ll discuss in this article. Marketing Automation platforms allow you to automate repetitive tasks and have proved to be very valuable business tools. They can be used to increase the speed and accuracy of marketing actions and analyze user characteristics and interests to create dynamic, highly targeted campaigns. In an increasingly challenging environment, with fierce competition and increasingly aware and demanding consumers, acting quickly and accurately is the key to a campaign’s success. So, let’s take a look at the Marketing Automation solutions available and how to choose the one that best suits your business and goals. What is Marketing Automation? Marketing Automation: definition…
There are two things that almost all startups have in common: a limited budget and the need to gear up quickly. Some make it despite limited resources, others unfortunately remain at the starting gate, where their race ends. Why is Growth Hacking their solution? Let me explain. Being a startup isn’t easy: you have a great idea, but your resources are scarce – not enough money to invest in marketing strategies to spread the word and not enough people to undertake the activities to help the company enjoy success. How can you grow your startup if you don’t have the resources to apply the right techniques of Growth Hacking and a dedicated team to follow its strategies for social networks or to take part in the auctions of online ads? Not to mention all the activities of Growth Hacking and Email Marketing, another sphere to invest in to make your…
Discover 5 ready-to-use Marketing Automation strategies to improve the results of your campaigns. Marketing Automation: definition What is Marketing Automation? The definition of Marketing Automation could be as follows: an approach to Marketing that allows you to carry out repetitive and mechanical activities by activating automatic flows called workflows. Marketing Automation can be implemented on different channels to optimize workflows and facilitate a company’s relationship with users and customers. For example, we can find Marketing Automation solutions for Email Marketing, E-commerce, SMS Marketing, Social Media Marketing, Analytics, etc. The advantage of using a Marketing Automation platform lies in the ability to automate different marketing activities and control them from a single dashboard, which stores all the data about users and the results of individual actions. How Marketing Automation Works In Digital Marketing there are many activities that are realized manually but that, due to their mechanical nature, can be carried…
Growth Hacking is an effective method to get more followers on social media. Would you like to know how to use it? In this post, discover the best strategies to accelerate business growth through your social media platforms. Growth Hacking was created in Silicon Valley to get startups to soar. Thereafter, it turned into the best resource for the world’s top companies. Netflix, Facebook, Uber, and Airbnb are just some of them. But what’s Growth Hacking? It’s a pool of small-budget marketing tactics and strategies to boost company growth. It works through a quick testing and implementation process. Growth Hacking was created by marketer Sean Ellis for a better approach to leads. It focuses on every step of the sales funnel. Therefore, the growth methodology applies to various marketing strategies and branches. Besides Email Marketing, the Growth Hacking mindset can also be applied to: SEO, Content Marketing, Advertising, and Social…
There are numerous plugins available for anyone who has a site or a blog on WordPress, and a wealth of uses for each. Let’s take a look at the best plugins you’ll want to download to improve performance on your WordPress site. There are WordPress plugins for anything from SEO, newsletters, reservations, GDPR, up to one for WhatsApp. There uses and usefulness of WordPress are endless, as are the benefits that you can draw for your website. But, to save time and optimize your search efforts and given the variety of WordPress plugins, you need to know which ones are the best for your needs. Before going in detail about some of the best WordPress plugins, we should start with a brief explanation that will help even the less experienced. What are plugins? Plugins are software easily added to WordPress with just a click. They extend functionality or add new…
When enjoying or working with the world of the web, you’ll often have to optimize your webpage images, reducing their weight to boost your website speed and, above all, SEO. This post will help you find out how to reduce the weight of a web photo in a simple and intuitive way. When we work on web image weight, we almost always try to maintain its initial quality and beauty as much as possible. We tend to think that any resize will compromise the end quality. Choosing the right program or site, as well as the right compression level, is therefore essential to optimize the images of your site get the best possible result. Maybe you’re a web content manager and often need to reduce the weight of your images with attention on their loading speed. So you might want to download a specific PC program and always have your…
With Growth Hacking you can achieve exponential business growth. Want to know the strategies to use? Read the article for tips on the best way to implement them. Growth Hacking helps you gain an overall vision of your business and can make the difference during activation, retention, revenue and referral, whether your company is a startup, an SME or a large corporation. Every company needs to grow, and this type of approach can be really useful because it’s based on experimentation – fast, agile processes in other words – and because it targets a fundamental goal for any type of business. What is Growth Hacking? Growth Hacking is a marketing method that enables companies to expand their user base fast and affordably, with a series of techniques and strategies whose sole purpose is growth; more specifically, exponential growth. Using the approach developed by Growth Hacking creator Sean Ellis, companies test…
What exactly does Growth Hacking mean, and how does this innovative concept differ from traditional marketing? Find out all you need to know and how to become a growth hacker in this guide. What’s Growth Hacking? Growth Hacking is a marketing process or methodology that aims to accelerate the growth of a company quickly and at minimum cost. Growth Hacking is a trick or stratagem to grow. This could make you think of something impromptu (or the so-called “pirate marketing”), but that’s not the case: Growth Hacking follows a strict framework where every idea and investment get tested in advance. This is where Growth Hacking becomes revolutionary. How Growth Hacking works: techniques and strategies Facebook, Twitter, LinkedIn, Airbnb, Dropbox, Reddit, and GoPro are just a few examples of startups which, using Growth Hacking techniques, have experienced record expansion figures in less than a decade. Professionals achieved such a result by…
Listen to Miriam Bertoli, Digital & Content Marketing Strategist, who’s specialized in defining strategies for SMEs to face the pandemic with the right Content Strategy. At the beginning of 2019, two important trends were emerging in Content Marketing: the impact of distribution (that is, getting content to the company’s clients) and the centrality of formats (an effective Instagram Stories video must be designed and produced while taking into account duration, rhythm, vertical format, etc.). Many things have changed since 2019. The pandemic has also affected marketing, exponentially accelerating the use of digital touchpoints. Entire sections of the population have changed their communication, work, and shopping habits during the months of lockdown. Companies have enhanced the ability to acquire new customers, present products, sell, and provide after-sales service through digital touchpoints. Sure, behaviors haven’t consolidated yet, and marketing and communication plans haven’t stiffened: the scenario is still in the making and,…