MailUp: Marketing Automation strategies for your campaign

MailUp just released another interesting write-up:

Discover 5 ready-to-use Marketing Automation strategies to improve the results of your campaigns. Marketing Automation: definition What is Marketing Automation? The definition of Marketing Automation could be as follows: an approach to Marketing that allows you to carry out repetitive and mechanical activities by activating automatic flows called workflows.  Marketing Automation can be implemented on different channels to optimize workflows and facilitate a company’s relationship with users and customers. For example, we can find Marketing Automation solutions for Email Marketing, E-commerce, SMS Marketing, Social Media Marketing, Analytics, etc. The advantage of using a Marketing Automation platform lies in the ability to automate different marketing activities and control them from a single dashboard, which stores all the data about users and the results of individual actions. How Marketing Automation Works In Digital Marketing there are many activities that are realized manually but that, due to their mechanical nature, can be carried…

Read more here: Marketing Automation strategies for your campaign

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