Miriam Bertoli

Listen to Miriam Bertoli, Digital & Content Marketing Strategist, who’s specialized in defining strategies for SMEs to face the pandemic with the right Content Strategy. At the beginning of 2019, two important trends were emerging in Content Marketing: the impact of distribution (that is, getting content to the company’s clients) and the centrality of formats (an effective Instagram Stories video must be designed and produced while taking into account duration, rhythm, vertical format, etc.). Many things have changed since 2019. The pandemic has also affected marketing, exponentially accelerating the use of digital touchpoints.  Entire sections of the population have changed their communication, work, and shopping habits during the months of lockdown. Companies have enhanced the ability to acquire new customers, present products, sell, and provide after-sales service through digital touchpoints.  Sure, behaviors haven’t consolidated yet, and marketing and communication plans haven’t stiffened: the scenario is still in the making and,…