customer loyalty
Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy…
Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy…
Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH.
Customer Loyalty vs Brand Loyalty: What’s the Difference? With rising customer acquisition costs, growing competition and the death of the 3rd-party cookie, making the most…
Loyalty programs don’t just mean points and prizes. They mean 1:1 relationships and personalized experiences.
See how 25+ new features and enhancements in the Emarsys Spring Release 2022 will help marketers make an impact and connect with more customers.
Forrester recently published The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was nominated a Strong Performer, achieving the best scores in 13 categories out of 22, including Artificial Intelligence. Read Mapp’s forecast for a deep-dive on what the future of cross-channel campaign marketing will look like and how artificial intelligence is the present and future of multichannel marketing platforms. We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any sort of consumption too. But who doesn’t miss being recognized by your favorite barista and being greeted with “the regular?” You want people to know your favorite things, to be acknowledged. In today’s world, this applies to online just as much as to a physical store experience. Places that know your name are the ones that you’ll more likely feel loyal towards. And that is exactly what customer loyalty is:…