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Part 1: Email List Building A. Chapter 1: Email List Building Fundamentals 1. What is Email List Building? 2. Why Building an Email List is Important B. Chapter 2: Getting Started with Email List Building 1. How to Begin Building an Email List 2. Reasons to Start Building Your Email List C. Chapter 3: Building Your Initial Email List 1. Strategies for Growing Your List 2. Best Practices for Building Your Email List 3. Utilizing Giveaways for List Growth Email List Building Fundamentals Before you can send out an email campaign, you need to get an email list. You need an audience to receive your messages. List building is a process of collecting email addresses of the recipients who want to receive your emails. How to Begin Building an Email List When you think about building your first mailing list, you’ll want to avoid the following bad practices: do not
I. Introduction A. Why Building and Managing an Email List Matters B. Overview of Key Concepts and Strategies C. Addressing Common FAQs According to various studies, every $1 spent on email marketing has an average return of $44. Therefore, email is the best, most cost-effective means of marketing for anyone, especially small businesses. But you only waste your time and money that you spent preparing and sending an email campaign if your email doesn’t reach your subscriber’s Inbox. According to GlockApps reports, very few email marketers achieve the Inbox Placement rate of at least 90%. The average of Inbox Placement performance for the last 30 days is 47%, calculated based on the email activity of all our customers. GlockApps: average deliverability by providers Why does this number matter so much? If you send one million emails, for every 1% you improve your Inbox Placement rate, you get 10,000 more emails
The Google security blog has recently featured an overview of the most recent update made to the spam filters used by the Gmail email service provider. We’re talking about a new text classification system called Resilient & Efficient Text Vectorizer (RETVec). Google claims that the RETVec deployment is “one of the largest defense upgrades in recent years”. As per Google developers, RETVec can now detect spam messages with “adversarial text manipulations” – emails containing typos, special characters, emojis, and having other characteristics of junk emails that were previously noticed by humans but were unrecognizable by machines. Moreover, the new spam filtering algorithm effectively discerns email messages containing homoglyphs – characters that look similarly but have distinct meanings. Prior to the implementation of RETVec, such spam emails passed through Gmail’s barriers easily. Its way-out algorithm allows RETVec to work out-of-the-box with every language and all UTF-8 characters. It can be used
Hustler Marketing DFY (Done-For-You) ecommerce email marketing agency that serves ecommerce stores around the globe Download the PDF Introduction Discover how a leading personalized jewelry eCommerce brand overcame email deliverability challenges, transformed its reputation, and experienced a substantial boost in revenue. Dive into the strategic journey undertaken by the Hustler Marketing team to ensure emails not only reached inboxes but thrived in the primary tab, leading to remarkable results. Hustler Marketing, a trailblazer in digital marketing, brought its prowess to the forefront of this transformative email deliverability project. Their dynamic approach, combining creative finesse with technical acumen, ensured the success of each phase. Transparent communication and a strategic vision were the hallmarks of their collaboration with the jewelry eCommerce brand. Hustler Marketing, a trailblazer in digital marketing, brought its prowess to the forefront of this transformative email deliverability project. Their dynamic approach, combining creative finesse with technical acumen, ensured the
*Once upon a time, in the vast realm of digital marketing, there existed a challenge that every savvy marketer faced – the enigma of email optimization. The quest for delivering messages straight into the coveted inbox, capturing attention, and avoiding the treacherous spam folder was no easy feat. However, amidst this challenge, a knight in shining armor emerged – GlockApps, armed with a suite of tools destined to transform the fate of email campaigns.* The Landscape of Email Optimization: A Perilous Journey In the kingdom of digital communication, where attention is scarce and competition is fierce, the art of email optimization reigns supreme. It’s a multifaceted endeavor, requiring meticulous attention to every detail to ensure messages not only reach their destination but captivate and convert. Our story begins here, in the heart of this challenging landscape. GlockApps: A Comprehensive Solution Fit for a Hero 1. Inbox Insight: Illuminating the Path
November 2, 2023 Estimated reading time: 13 minutes Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation. During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable guidance. The key insights derived from the presentation: The key insights derived from the presentation: Mandatory Authentication: Authentication is an indispensable element in the realm of email deliverability. Maintain Pristine Email Lists: The cleanliness of your email list is of utmost importance. Sub-Domain Separation: Categorizing different types of emails under distinct sub-domains is a tactical approach. Understanding Recipient Email Providers: Being well-acquainted with the email providers of your recipients is invaluable. Prioritize Opt-In Subscribers: A foundational practice in email marketing is the
As 2024 approaches, major players in the email industry, such as Gmail and Yahoo, are ushering in a pivotal shift that carries significant implications for email marketers and senders alike. Gmail’s New Email Requirements Gmail’s new email requirements are designed to bring a higher degree of security, transparency, and user-friendliness to the inbox. These requirements are specifically tailored for bulk senders — those who dispatch more than 5,000 messages to Gmail addresses daily. While this threshold may seem imposing, the impact of these changes is poised to benefit email marketers, recipients, and the email ecosystem as a whole. Concurrently, Yahoo is unveiling a parallel set of prerequisites. This collaborative initiative involving prominent industry leaders underscores a shared dedication to enhancing email communication, prioritizing security, user-friendliness, and freedom from spam. Significance for Email Marketers The significance of these changes cannot be understated. They signify a critical step towards a safer, more
The Messaging, Malware, and Mobile Anti-Abuse Working Group, or M3AAWG, has released a blog post and white paper calling for the creation of an industry coalition to support the Public Suffix List (PSL). The PSL is an initiative under the Mozilla Foundation, and identifies the parts of the Internet domain name space under which organizations […]
The Messaging, Malware, and Mobile Anti-Abuse Working Group, or M3AAWG, has released a blog post and white paper calling for the creation of an industry coalition to support the Public Suffix List (PSL). The PSL is an initiative under the Mozilla Foundation, and identifies the parts of the Internet domain name space under which organizations […]
Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023. Table of Contents 1. Introduction 2. Understand Your Audience 3. Create Catchy Subject Lines 4. Personalize Your Emails 5. Segment Your Email List 6. Optimize Email Frequency 7. Use Eye-catching Images 8. Keep Your Emails Mobile-friendly 9. A/B Test Your Emails 10. Provide Value 11. Clean Up Your Email List 12. Use Urgency and Scarcity 13. Implement Social Proof 14. Use Emojis in Your Subject Lines 15. Run Deliverability Test 16. Conclusion 17. FAQs 1. Introduction Email marketing remains one of the most effective ways of reaching your target audience. However, in order to achieve your marketing goals, you