Top Deliverability’s Blog
Spam Resource: Take your spam trigger words and go away
- November 30, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just published another engaging article on Spam Resource:
You’ve seen the advice: “Just avoid these 18 spam trigger words and always get to the inbox!” I’ve been doing this a long time and somebody new pops up with guidance like this a few times a year, and it’s just absolute bullshit, and it’s been bullshit for years.Spam filters don’t work that way. They are not so simplistic that just a word or two from a static list are going to tank your inbox placement.Content does matter, to some degree, yes. Meaning that yes, what you say or include in your email messages can have an impact on inbox placement. But as far as ranking how important content is, it is third, usually a distant third place, behind IP and domain sending reputation.Don’t believe me? Here’s Magan Le from Litmus with “Why spam trigger words are a thing of the past,” where she sums it up nicely.Truth be told
Read more from the original source: Take your spam trigger words and go away
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!