HubSpot: Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

HubSpot just published a brilliant article:

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I’m unsure what metrics need my attention. Fortunately, my experience sending email marketing materials, such as newsletters, has given me a wealth of knowledge I’m happy to pass on to other marketers and business owners. Let’s explore eight crucial metrics and KPIs you should be tracking to assess the effectiveness of your email efforts. 1. Clickthrough Rate Clickthrough rate (CTR) is likely the first answer you’ll get when you ask an email marketer what metrics they track. In fact, I surveyed 190 marketers and found that the

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