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HubSpot: What is Comparative Advertising? [+ Examples]
- October 12, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted a brilliant post:
Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of a lawsuit. In this post, we’ll delve deeper what comparative advertising is, give real-life business examples, explain the legality of using the strategy, and present pros and cons that you can use to make the best decision for your business. With half of US adult internet users stating that advertising helps them to discover and find products or services that interest them, getting your brand messaging right is crucial. Through messaging, like comparative advertising, you can communicate the value of your product or service to your audience. Since the 1960s and ’70s, companies
Read the original here: What is Comparative Advertising? [+ Examples]
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