SendGrid: How to Measure and Improve Email CTR

SendGrid just released a brilliant story:

Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email […] The post How to Measure and Improve Email CTR appeared first on SendGrid.

Continued here: How to Measure and Improve Email CTR