Click-Through Rate (CTR)
Click-Through Rate (CTR)
- April 20, 2021
- Posted by: Nicola Selenu

A ratio that compares how many people click a specific link to the number of total users that view a webpage or email. Its used as a metric to measure the success of a marketing campaign. To calculate your email CTR – take the number of people that have clicked on a link in your email, divide that by the number of emails delivered, and multiply that number by 100 – to get a percentage.
Author:Nicola Selenu
Email Service Providers Handbook
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Deliverability Glossary
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Click-Through Rate (CTR)
A ratio that compares how many people click a specific link to the number of total users that view a webpage or email. Its used as a metric to measure the success of a marketing campaign. To calculate your email CTR – take the number of people that have clicked on a link in your email, divide that by the number of emails delivered, and multiply that number by 100 – to get a percentage.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index