Personalization
Personalization
- April 20, 2021
- Posted by: Nicola Selenu

The act of automatically adding information to an email unique to the recipient. While personalization can include using merge tags to include a name (e.g., “Hi Lauren, here’s a special deal just for you”), more advanced and effective personalization can include targeted cross-sells and upsells, milestone emails, cart abandonment emails, and onboarding guides based on purchases. Personalization is an increasingly effective and important aspect of email marketing.
Author:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
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SMTP COMMANDS
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All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
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Deliverability Glossary
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Personalization
The act of automatically adding information to an email unique to the recipient. While personalization can include using merge tags to include a name (e.g., “Hi Lauren, here’s a special deal just for you”), more advanced and effective personalization can include targeted cross-sells and upsells, milestone emails, cart abandonment emails, and onboarding guides based on purchases. Personalization is an increasingly effective and important aspect of email marketing.
« Back to Glossary IndexAuthor:Nicola Selenu
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
« Back to Glossary Index