The act of automatically adding information to an email unique to the recipient. While personalization can include using merge tags to include a name (e.g., “Hi Lauren, here’s a special deal just for you”), more advanced and effective personalization can include targeted cross-sells and upsells, milestone emails, cart abandonment emails, and onboarding guides based on purchases. Personalization is an increasingly effective and important aspect of email marketing.

The act of automatically adding information to an email unique to the recipient. While personalization can include using merge tags to include a name (e.g., “Hi Lauren, here’s a special deal just for you”), more advanced and effective personalization can include targeted cross-sells and upsells, milestone emails, cart abandonment emails, and onboarding guides based on purchases. Personalization is an increasingly effective and important aspect of email marketing.