HubSpot: 24 Ways to Spend Your Marketing Budget Next Quarter

HubSpot just released a engaging blogpost:

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it’s valuable to know which strategies will offer the highest ROI. These 24 ideas cover content, advertising, social media, SEO, and lots more. 1. Test new versions of calls-to-action that are performing poorly. Estimated cost: $50 per call-to-action This test helps you identify the best ways to move prospects further along in their buying journey. To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Next, redesign the ones with the lowest performance and test them. One way to do this is by performing an A/B test, which will show you which design your audience prefers. Friendbuy improved call-to-action (CTA) clickthrough rate by 211% with A/B testing, for example. Image Source A simple design change like choosing a different photo, or tweaking

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